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Salesforce Media Cloud Consultant Exam Sample Questions (Q71-Q76):

NEW QUESTION # 71
Acustomer wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because apportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different version of the proposed media plan and its line items?

A. quotes, and 'Sync to opportunity' custom button
B. a media plan version field in opportunity line item (OLI)
C. product mapping to an active price list
D. product schedule functionality

Answer: A

Explanation:
To address the challenge of analyzing products with low reception, where opportunities only reflect sold products and not those dropped from proposals, incorporatingquotes and a 'Sync to opportunity' custom buttonin the design is essential. This setup allows sellers to create multiple quotes representing different versions of the proposed media plan and its line items. Each quote can be synced to the opportunity as it evolves, ensuring that all proposed products, including those later dropped, are tracked and analyzed. This approach provides a comprehensive view of customer reception to all products initially considered, not just the final selections.
References:
Salesforce Quotes documentation: https://help.salesforce.com/articleView?id=quotes_overview.htm Salesforce Opportunities and Quotes Guide: https://trailhead.salesforce.com/content/learn/modules
/opportunity-and-quote-management

NEW QUESTION # 72
A home store wants to advertise their products on a particular tv channel owned by a publishing company.
Which channel should this media plan include?

A. Linear
B. Digital
C. Print
D. OutofHome (OOH)

Answer: A

Explanation:
For a home store wanting to advertise their products on a TV channel owned by a publishing company, the media plan should include the "Linear" channel (B). Linear advertising refers to traditional TV commercials broadcasted across scheduled programming. This is the most appropriate channel for TV-based advertising, as opposed to Out of Home (OOH), which relates to billboards and public displays, Print, which involves newspapers and magazines, and Digital, which encompasses online and social media platforms.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/

NEW QUESTION # 73
Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?

A. planned revenue and actuals from media cloud
B. planned revenue from Ad server and actuals from Media Cloud
C. planned revenue and actuals from Ad server
D. planned revenue from media cloud and actuals from Ad server

Answer: B,D

Explanation:
For a broadcaster implementing Media Cloud to have a comparative view of planned versus actual revenue, they need to obtain data from both Media Cloud and their Ad server. Planned revenue can be derived from Media Cloud where advertising campaigns, including their budget and expected revenue, are managed (B, D).
Actual revenue, on the other hand, is based on the real-world performance of ads, such as the number of impressions or clicks, which is typically tracked by an Ad server (B, D). Therefore, to obtain a comprehensive comparative view, data should be collated from both Media Cloud for planned figures and the Ad server for actual revenue.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 74
An Ad Ops team needs to ensure an order created by the sales executive is submitted to the downstream ad servers for fulfillment. order items used within these orders are linked to commercial products and this entire order goes through the industries orer management process for fulfillment. How should the ad ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this enteire process?

A. as object type of a commercial product
B. as root product in a product bundle with child commmercial products
C. as corresponding technical product of a commercial product in a decomposition relationship
D. as parent class of any ommercial product

Answer: C

Explanation:
In the context of order fulfillment in Advertising Operations (Ad Ops), the out-of-the-box product with product code: VPL-MEDIA-CLASS should be used as a corresponding technical product of a commercial product in a decomposition relationship (B). This approach allows the commercial products, which represent the client-facing aspects of the advertising products, to be linked to their technical counterparts. These technical products, represented by VPL-MEDIA-CLASS, encapsulate the specific technical requirements and configurations needed for the ad server to fulfill the order.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 75
A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.
Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?

A. IDX Workbench
B. Backup and Restore Automation
C. IDX Build Tool
D. Data Loader

Answer: C

Explanation:
IDX Build Tool is the recommended tool for automating migration and deployment of OmniStudio DataPacks and metadata between Salesforce orgs, supporting CI/CD workflows. IDX Workbench is more manual, and Backup and Restore Automation and Data Loader do not support OmniStudio DataPacks.
References:
Salesforce IDX Build Tool Documentation
Media Cloud Deployment Automation https://help.salesforce.com/s/articleView?id=sf.media_cloud_idx_build_tool.htm&type=5

NEW QUESTION # 76
......

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